Better Relationships Make Better Stories.
North Exchange is a growing North Media initiative connecting sources who bring credible expertise with journalists, for ongoing, substantive conversations.
Those making newsLeaders, experts and organizations
Those breaking newsReporters, editors, producers and hosts
What has not changed is the need for credible sources, trusted relationships and substantive conversations across all channels.
Newsrooms have changed. Beats have consolidated, traditional source-building opportunities have diminished, and independent journalism, podcasts, newsletters and specialized verticals have created new places where important stories are told.
North Exchange brings together the people telling the stories with the people who understand the issues, creating stronger relationships, better context, and opportunities for the right stories to happen at the right time, in the right places.
For Journalists
Access the experts who know the story.
- Credible experts and sources
- Background and educational conversations
- Industry and issue context
- Help getting up to speed on a new beat or complicated subject
- Connections beyond the obvious sources
- Curated conversations and small-group opportunities
There is no cost to journalists to participate in North Exchange or access North's source connections. Journalist participation is never conditioned on coverage.
Connect with NorthFor Leaders & Organizations
Become part of the conversations that matter.
- Media intelligence
- Relationship mapping
- Source development and positioning
- Executive media readiness
- Story identification
- Strategic relationship development
- Issue expertise positioning
- Ongoing media counsel
North clients do not buy access to journalists. They hire North to become better sources, better storytellers and more credible participants in the media ecosystem.
Work With NorthHow North Exchange comes to life.
Curated conversations, issue briefings, small-group roundtables and other substantive exchanges give journalists, experts and leaders the chance to build relationships and deepen understanding.
Sometimesit means helping a reporter new to a beat understand a complicated industry.
Sometimesit is bringing journalists and experts together before a legislative session.
Sometimesit is simply recognizing two people who should know one another, and making the introduction.
